About the Store
Cassie’s is a fragrance boutique and scent bar that also carries a wide variety of high quality gift items including Crabtree & Evelyn, Lampe Berger, Thymes, Crislu and more. Our retail storefront is located in the historic Central West End neighborhood of St. Louis, MIssouri, and we have loyal and lovely customers who contact us from all around the country. In the store, we specialize in helping customers blend their own unique fragrance, and we have a library of over 4,000 custom blended fragrances! Though shopping online will never be quite the same as coming into the store and sampling fragrances in person, we are delighted to be able to provide our internet customers with a selection of our favorite products.
Back in 1972, the original scent bar retail space opened in Columbia, Missouri. The name of the store has changed a few times over the years—we’ve been called the Potion Parlor and Makes Scents—but our focus on custom fragrance has remained.
Store owner Cassie Buell has always been interested in fragrance and has had a perfume collection since she was 8 years old. Owner of the current store since 2005, she has nearly two decades of experience in the fragrance industry and was the manager of the store for 14 years under the previous ownership. She considers herself a guide—”It’s my job to help people find what they like.” After growing up in Lake Forest, Illinois and Covington, Louisiana, she moved to St. Louis to attend Washington University and liked things so much that she stayed after graduating. She started working in the Central West End when the current storefront (then a second location) opened in 1990, and considers it a delight to come to the neighborhood every day.
Cassie, who worked for the Coalition for the Environment after college, makes an effort to stock items that are both effective and kind to the earth, filling the store with many all-natural product lines. The store recycles and has a refill policy to encourage customers to reuse their glass and plastic bottles. She’s also happy to support the local economy and keeps an eye out for locally-made products, which also helps minimize shipping impact.
We’re always happy to answer questions—just give us a call or email before you order and we’ll be happy to help you make your choice:
316 N. Euclid
St. Louis, MO 63108